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How to build a Data-Driven Culture in your Organization?

How to build a Data-Driven Culture in your Organization

With the increasing use of digital technologies, organizations are generating a lot of data. Decisions, when taken based on data, generate confidence among the team and act as a reference to fine-tune the decision-making process.

However, organizations are failing to successfully adopt data technology due to reasons that aren’t technical; but cultural. It is not that organizations don’t understand the benefits of data analysis. But it is the difficulty to update & optimize the processes across all levels of the organization that’s preventing the change.

Why it is important to adopt Data Analytics technology?

Here are the findings from recent research by CIO Dive, that highlight the significance of adopting the latest technology for sustainable business growth.

  • More than eight in 10 self-described “technologically advanced” companies expect their business to grow over the next six months, according to Thought Works.
  • By contrast, just 39% of companies that say they’re held back by their technology are projecting growth over the same time frame. The software consultancy surveyed 969 C-suite leaders in February.
  • At nearly two-thirds of tech-proficient businesses, tech issues are discussed at the board level at least once a month, compared to just 22% of companies struggling with technology.

Creating a Data-Driven Culture

To make any data initiative successful, it mostly boils down to top-tier management instead of mid-level managers. Here are a few tips that can help establish a data-driven culture in an organization.

1. Take a Top-Down Approach

How are you making your decisions? Are you looking at the data before taking any decision? Employees tend to take shortcuts in order to get quick approvals. In order to successfully align them with data, it is necessary we ask for valid rationale and analytics that could help the top-tier management make accurate decisions. If you start doing that at your organization, employees too will understand the importance of data.

2. Align Data Scientists with Your Business

Organizations often complain that the data scientists are more focused on technology, and they’re disconnected from the rest of the organization. At Etech, we have dealt with this situation by upskilling our existing team members and turning them into data scientists. Apart from that, we ensure fluent communication between our data scientists and operations team members that keeps the data scientists aligned with the business objective.

3. Make the Process Transparent

It can be good time trouble if data is not organized properly. All the software that you implement should be compatible with each other. Such situations often lead to poor data transparency. For instance, Etech has developed a call center quality monitoring software, QEval, that provides open APIs and can be integrated with any CTI, Speech Analytics, CRM, or any type of solution.

4. Analyze from All Angles

Instead of focusing on just a few metrics, organizations should not overlook other parameters impacting performance. Therefore, analyzing the data from all angles is absolutely critical. In Etech’s quality monitoring and analytics division, Etech Insights, our data scientists have come across instances where organizations were losing revenue worth thousands of dollars by not improving simple metrics that are easy to fix.

These are metrics that are often overlooked without the partnership between technology and experience and it is common in organizations of all sizes.

5. Provide Just-in-Time Training

There are certain challenges that need to be addressed quickly, instead of waiting for that one Big-Bang training that would revolutionize everything. It is necessary for organizations to partner with data analytics service providers that are easily reachable and provide round-the-clock consultation.

There’s much more to add when we talk about building a data-driven culture, however, a single blog post cannot be enough. We’ll be sharing more information in our upcoming newsletters and in case you’re visiting CCW Nashville, you can discuss it with our team directly at our CCW Booth by booking a meeting from here.

Etech’s team is participating at CCW Nashville from October 12-14, 2022 at the Grand Hyatt, Nashville, where we will be discussing Data Driven Humans: The Synergy of Culture & Data. If you are planning to attend CCW, this is the best time to register.

Use Etech’s discount and get 20% off Registration: 22CCW_Etech

This Blog was earlier published on LinkedIn

Jim Iyoob is the Chief Customer Officer for Etech Global Services. He has responsibility for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business – Etech, Etech Insights, ETS & Etech Social Media Solutions. He is passionate, driven, and an energetic business leader with a strong desire to remain ahead of the curve in outsourcing solutions and service delivery.

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