Customer Acquisition is critical for every business and without a steady inflow of customers, brands cannot grow and scale. From big to small, every business strives hard to earn new customers while simultaneously retaining their existing ones. Some level of dissatisfaction is unavoidable in every organization so if a business is keen on growing at […]
Delivering positive customer service experiences at every touchpoint of the customer’s journey is vital to building a brand and rising over the competition. For exceeding customers’ expectations, brands must understand the customer’s perspectives, requirements, and expectations. This can be done by mapping the customer journey touchpoints and continuously fine-tuning them. What are customer journey touchpoints? […]
Identifying customer sentiments has always been the priority for enterprises, as the majority of customers’ decisions are based on how they feel and think about a brand. Through this, brands can decide their business and market strategies and achieve a high customer satisfaction rate. When approached correctly, customer sentiment analysis provides ground-breaking results, making a […]
With the increasing use of digital technologies, organizations are generating a lot of data. Decisions, when taken based on data, generate confidence among the team and act as a reference to fine-tune the decision-making process. However, organizations are failing to successfully adopt data technology due to reasons that aren’t technical; but cultural. It is not […]
Happy and satisfied customers are the base of every successful business. For the majority of businesses, repeat customers are an important factor that keeps them growing. Retaining customers is far better than acquiring new ones citing the time, energy, and resources to be spent. According to research, acquiring a new customer costs 5 times more […]
Contact centers have quickly become more strategic about performance enhancement processes within their organizations. They bridge the gap between an organization and its customers. Essentially, contact centers are primarily set up to handle inbound and outbound communication with existing and prospective customers. Contact centers are the first touch point for customers when learning more about […]